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The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, today announced the creation of the Canadian Pork Promotion and Research Agency (PPRA), while at the annual general meeting of Les Éleveurs de porcs du Québec.


The PPRA will support the competitiveness and sustainability of the pork sector by enabling the development and implementation of promotional and research activities.

Pork producers and processors are expected to benefit greatly from the Agency’s promotional and research activities, especially as producers cope with impacts of the COVID-19 pandemic. The PRA will allow producers to take full advantage of the increased market opportunities, both domestic and international. As a result of recent trade deals, producers have preferential access to two-thirds of the world market. The Agency will also help mitigate and manage the potential risks of African swine fever by investing in research activities that could boost on-farm biosecurity and surveillance.

The creation of a national levy system will underpin the PRA’s activities. Levies will also be collected on imported pork products, at a rate that is no more than the minimum levy paid by producers across the country. Similar agencies exist in other markets that have been successful, like the Canadian Beef Check-Off Agency that generates about $7.5 million each year towards funding initiatives that help beef producers expand their markets and increase sales.

Agriculture and Agri-Food Canada and Farm Products Council of Canada (FPCC) have been working closely with the Canadian Pork Council to help establish the PPRA and ensure it provides long-term benefits for pork producers across the country. 

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November 5, 2020 - Ottawa, Ontario - Agriculture and Agri-Food Canada

Raw Pork Tenderloins (2 pork tenderloins
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  • The Farm Products Council of Canada is a federal institution responsible for administrating two federal acts, the Farm Products Agencies Act and the Agricultural Products Marketing Act. 

  • In 2020 Canada imported 1.45 billion dollars worth of pork into the country.

  • There were 14 million hogs on January 1, 2019, on approximately 8,060 farms in Canada. Farm cash receipts from the sale of hogs in 2020 totaled $4.6 billion.

  • The Canadian Pork Council is the national voice for hog producers in Canada, representing 7,000 farms.

  • In 2020, the Canadian pork industry exported $5 billion worth of pork to over 90 countries.

  • Comparing trade statistics to-date from 2019 to 2020, pork exports have increase by 17% in volume.

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