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Consistent with its mandate the Pork Agency will focus its efforts in two specific program areas: Pork Research; and Pork Promotion.

To maximize the value of its funds and ensure they are used to address key priorities , the Agency will work closely with two long-standing industry organizations: Swine Innovation Porc and Canada Pork.

It is the Agency’s expectation that these two groups will lead the development and implementation of the promotion and research programs necessary to increase the demand for pork.

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