Supporting the competitiveness and sustainability of the pork sector by enabling the development and implementation of promotional and research activities.
- EST. 2021 -
PORK PROMOTION - RESEARCH AGENCY
“Producers across Canada welcome the establishment of the Pork Promotion and Research Agency (PPRA). The PPRA will be an important vehicle for producers – it will help facilitate even greater collaboration across the value chain through increased research and promotion activities. In the long run, it will result in improving the long-term growth and competitiveness of the sector.”
- Rick Bergmann,
Chair of the Canadian Pork Council