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 Supporting the competitiveness and sustainability of the pork sector by enabling the development and implementation of promotional and research activities.

- EST. 2021 -

PORK PROMOTION - RESEARCH AGENCY

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“Producers across Canada welcome the establishment of the Pork Promotion and Research Agency (PPRA). The PPRA will be an important vehicle for producers – it will help facilitate even greater collaboration across the value chain through increased research and promotion activities. In the long run, it will result in improving the long-term growth and competitiveness of the sector.”

- Rick Bergmann,

Chair of the Canadian Pork Council

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